Internet Ads

Advertising 101 – How to Kick Ass & Make Money with Online Advertising on Your Blog

Advertising on your blog can be a very lucrative and attractive income stream if you learn how to do it correctly. It can be much more complicated than just throwing up an ad for something on your site and expecting people to click on it and purchase something. It just does not always happen this way. Tweaking and testing your advertising campaigns are of vital importance to how you end up faring when the check comes at the end of the month. Here are a few tips on how to get the maximum ad revenue from your site.

Try Different Networks

There are hundreds, if not thousands, of different networks out there. You can easily search for many advertising vendors who want to buy ad space on the web. This is a great opportunity for you, as it gives you the chance to try out several different networks on your site and see which one works best.

While there are all kinds of different networks out there, they can be broken down into four categories – pay per click, par per action, pay per view, and ad space.

Pay per click advertising is just what it sounds like – if someone clicks on an ad on your site, you get a small percentage of that revenue. Pay per action means you get a percentage of revenue when someone does something such as purchase an item from the ad or give their contact information to the vendor. Pay per view ads pay you based on the number of times an ad displays on your site. Finally, you can just sell space for a monthly fee on your site as well.

You can try all of these different kinds and see what works best for you.

Make Sure the Ads Are Relevant

Try to find ones that are relevant to your site as well, and test different ones to see which ones get the most clicks or actions from your site. These networks allow you access to these types of analytics so that you can see exactly how many clicks and/or sales you are getting through each advertisement.

Some networks, such as Google AdSense, will choose what ads they display for you based on the content of your site. However, you should still review the ads and make sure they are appropriate for your site.

Try Different Ad Placements

Sometimes, the placement on your site can be a big factor in your success. Try putting it on the left hand side of your site, instead of the right, or at the top instead of the bottom. Track what kind of click through rate your ads get when you move them.

Try Different Ad Sizes

They might be too small or too large. Resize them as well to see if a different size gets the attention of readers a little better. While you might think that bigger is always better, this might not be the case, and you will not really know until you have done some testing.

Graphic or Text?

Many ad networks give you the option of having either graphic banner ads or text ads. While many blog owners gravitate toward image-based ads because they believe they will be more likely to catch someone’s eye, do not rule out text ads! Sometimes they may actually do better depending on the content of your sites and the content of the advertisement.

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