Promote your website Online

Just getting online with a website isn’t enough. Like you need to properly package your product to sell it, similarly you need a proper strategy for online website promotion to get traffic on your site.

So, are you ready to promote your website?

If yes, then roll up your sleeves and work on these top 15 ways for online marketing of your website:

1. Do listing of your website on online Website Directories

Google considers listing of your website on online website directories while doing its ranking. To get higher google ranking, you should get your website listed in those directories and higher ranking will bring more traffic on your website.

2. Use Pay Per Click (PPC) and Cost Per Mile (CPM) advertisements

PPC and CPM advertisements are popular marketing strategies which help a website to market itself. In such kinds of marketing, you have to pay a small amount to the advertiser for your desired keyword. When web-user types that particular keyword, then your advertisement flashes on his/her screen. This also brings more visitors to your website.

3. Submit Press Releases

There are a number of popular websites where you can post your press releases (PR). Few of them provide free submission and few offer paid PR submission. Each successful submission increases credibility of your website and some get you backlinks too. This promotes your website and raises credibility of your brand.

4. Regularly send e-mails and newsletters to your potential customers

Yes, that’s true- regular mails are a good way to promote a website. So start sending e-mails and newsletters of your company to lists of your current and prospective customers. Use e-mail marketing services like and send them all important information about new launches, blogs, product details, monthly updates, announcements etc.
Just be careful that your customers/prospects should opt-in for your mails and you should not spam them.

5. Post a Wikipedia article of your company

Wikipedia is a free encyclopedia where you can post an article about your company, products and services. Google ranks Wikipedia articles higher than any other website. Although a bit complex, but the very first thing to truly promote your website is to try and create its Wikipedia page.

6. Do Affiliate Programming

Start making affiliates! You pay the affiliate only when someone he/she refers, purchases a service from your company. As people earn money referring your website, they promote you through word-of-mouth publicity. Here are the best practices to derive good results from your affiliate program.