Take the opportunity to cross promote your blog on Twitter. Tweeting about your blog can be an incredible way to reach out and connect with your consumer. With over 500 million users, you can find lots of new readers through tweeting too.
If you use Twitter well, it can drive tons of traffic back to your blog. But simply tweeting the title of your blog post with a link back to your site will not work.
You need to be pro-active. You need to be creative. You need to use great marketing when you are tweeting about your blog posts.
Here are 12 simple, actionable tweet formulas to market your blog. Try these out to drive more traffic to your site.
1. Use Short, Provocative Tweets
When you’re tweeting a link to your blog post, get creative. Try making really short tweets that invoke interest in your blog article. They work.
When you’re tweeting about your article, keep in mind that you don’t need to stick with the title of your post.
The title of his article is actually “3 Modern Marketing Mistakes and How to Fix Them”.
(Ok, Brian is one of the most brilliant copywriters there is, and you may need a bit of practise to reach his excellence. He’s great to learn from though!)
Try it out for yourself. Take a blog post you wrote, and write out five variations of tweet that’s 10 words or less. Tweet them to see what works best.
2. Include an Intriguing Quote from Post
Give your followers a taste of your blog post. Include an intriguing quote from your article. Try to find a quote that’s concise and gives a flavour of the contents of your post.
Check out this example of a blog post I wrote for Wishpond, and then tweeted about:
Again, you don’t need to just tweet the title of your article. Show your followers a little more about what your blog post is about.
3. Include Statistics
If you have any interesting statistical information in your article, tweet about it. And to have even more of an impact, use numbers and characters - not just letters. The numbers and characters will make your tweet stand out in the river of tweets your followers get in their timelines.
Here’s an example from Hubspot. They use a short “did you know” question, and include numbers and characters to convey a pretty amazing fact from their article about display ads. They include the shortened link to the blog post after their fact.
4. Use #Hashtags
Hashtags are a great way to spread your tweets to various topics. For those who still don’t know what a hashtag is - basically, it’s a word or two behind a # that makes a common discussion subject.
Hashtags have been in use on Twitter for many years, and they provide a great way to connect with twitter users beyond just your Followers.
There a few methods to use hashtags when you are tweeting to drive traffic back to your blog. Here are two examples.
Use theme specific hashtags. If you want to promote a particular blog, landing page, contest, or ebook, you can create your own hashtag for it.
VickiH
CJ_The@rkitekt