How to Promote online business?

1. Your Personal Facebook Profile
2. Your Brand’s Facebook Page

You're probably familiar with your own Facebook profile. However, Facebook Brand Pages are a totally different beast and should be operated in a different way. Lets get into how you should operate both your personal profile and your brand page during the early stages of your new online store.

Your Personal Facebook Profile

This will be your best friend during your first months of starting up. However, you have to treat your Facebook profile with a lot of respect. Otherwise you will lose friends and potentially lose your account.

There is nothing wrong with doing a little self-promotion on your personal Facebook profile. Your friends and family will likely love to see what you’re up to as long as you don't overdo it. Sharing products with your personal Facebook profile is very effective, in fact, studies show that upwards of 62 percent of people read such posts.

A good rule of thumb is to update your profile about once a day with either a link to a product from your online store or website.

You can also share a press mention about your business.

Or a link to a tweet from a fan, friend or family member.

Another idea is you can post a survey or ask a question.

Also, maybe about once a month share your “about us” or “story” webpage. The story about your business is a great form of social currency, so spend time crafting a good story. From time to time you might also want to paste in the text about your story from your website instead of just pasting the link. The reason for this is that more of the text will show up on your friend’s feed, thereby delivering more of the story right off the bat.

Now it’s still possible that once a day is too much for your friends and family. You will have to be the judge of how much is too much. If you need to tone down your posting frequency because of complaints or loss of friends, then consider scaling it back a notch.

Finally, remember to keep using your personal Facebook profile for what it’s meant for. Continue to share photos, news articles, liking people’s posts and being a normal user. Don’t switch over to “business only” mode. All you are going to do differently is occasionally posting something relevant about your new business.