Where to promote my blog?

How I’d Promote My Blog If I Were Starting Out Again

Blog Promotion Today I want to explore a ‘secret’ of growing the readership of a blog.

A few weeks ago I explored how to increase the number of subscribers on your blog through creating anticipation. The more people anticipate that they’ll get something of value from your blog in the future the more likely they are to want to come back and subscribe.

The problem is that you can create anticipation on your blog as much as you like without increasing your readership one iota if you don’t also do what I’m going to share with you today.

The Problem of Preaching to the Converted

The mistake that I think many of us make in our blog promotion is that we continue to promote our subscription methods to the same people – those who have already subscribed to it – our regular readers.

We’re preaching to the converted – or to use another analogy we’re mining the same patch of dirt over and over again.

Some Promotion to the Loyal is OK

Now I’m not arguing with this post that you shouldn’t talk about your subscription methods to regular readers or that they should never see your invitations to subscribe (promoting your methods of subscription prominently is an important technique in building RSS subscriber numbers) – however doing it to your regular readers will have a diminishing conversion rate the more you do it.

Perhaps the most public example of this was in the post that I linked to above where I observed that John Chow and Shoemoney’s competition to increase subscriber numbers seemed to largely pitched to their current readers – however I see daily examples of how many bloggers do this (and have done it myself).

Example One – I once followed a blogger who writes a post each week which promotes their subscription methods.
Example Two – I follow another blog that has an invitation to subscribe to it’s RSS feed actually in the footer of every post on that same RSS feed.

TP-Link TP-LINK TL-WN722N Wireless N150 High Gain USB Adapter, 150Mbps, 4dBi External Antenna, WPS Button, Support Windows XP/Vista/7/8
CE (TP-Link)
  • 150Mbps wireless transmission rate
  • Provides two methods of operation: Infrastructure and Ad-Hoc
  • Quick Secure Setup, complies with WPS for worry free wireless security Supports 64/128-bit WEP
  • 4dBi omni-directional antenna detachable Supports Windows XP/Vista/7/8/8.1 and Linux
  • Seamlessly compatible with 802.11b/g/n devices
  • Industry-leading 2-year warranty and unlimited 24/7 technical support
  • Exceptional wireless speed up to 150Mbps brings best experience for video streaming or internet calls
Related video
How to promote ClickBank products on your Blogger blog 2014
How to promote ClickBank products on your Blogger blog 2014
Where To Promote My Affiliate Link
Where To Promote My Affiliate Link
stnanhai Stnanhai 1 Pcs free shipping,Indoor/Outdoor banner advertising rate banner,mobile aluminum high brightness with rechargeable battery
Office Product (stnanhai)
  • Innovative advertising mobile billboard
  • Light weight
  • Durable, light weight, rain resistant
  • With waterproof carry bag
  • Good for outdoor campaigns
Where to Promote Your Blog Posts
Where to Promote Your Blog Posts
my blog
my blog
STCorps7 Purple Resin Lightweight Presbyopic Fatigue Relieve Reading Glasses Strength 3.5 by STCorps7
Sports (STCorps7)
  • Description: Item Type: Reading Glasses Lens Material: Resin Color: Purple Strength: +3.5
  • Package Included: 1 X Reading Glasses
  • Notes: 1. The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light...
Onsite Consulting-114033-114033 Avira Antivirus Pro (3-PC for 1-Year, IMMEDIATE CODE ISSUED, No Waiting, No-CD) [Online Code]
Digital Software (Onsite Consulting-114033-114033)
  • Advanced Real-Time Protection - With Avira Protection Cloud detection technology
  • Enhanced Network Drive Protection - Malware scanning for shared folders
  • AntiAd/Spyware - Shuts out online spies and annoying adware
  • Website Safety Advisor - Rates the safety of all sites in your search results
  • Please read full feature list available on Avira s website
stnanhai Stnanhai New generation innovative,Indoor/Outdoor advertising rates signboards,aluminum slim battery operated with lithium battery
Office Product (stnanhai)
  • Top selling led backpack billboard
  • Aluminum Frame,double sides
  • Installation easily and fast
  • Printing Service
  • Meet EU standard
Related Posts