Online Gambling advertising

Australia

Gambling operators must be state licensed in Australia and may not target other markets. Online gambling advertisers must be individually approved by Bing Ads. Interested advertisers should contact Customer Support.

In addition to the Microsoft Bing Ads Agreement, advertisers must represent, covenant and warrant to Microsoft that the advertising is in compliance with applicable laws and policies including all registration requirements. Advertisers must provide Microsoft with their proof of license upon request.

Brazil

Bing ads allows advertising for National lotteries. Advertisers, their agents and service providers must comply with all applicable regulations and best practices. Advertisers must be individually approved.

Online gambling advertisers must be individually approved by Bing Ads. Gambling operators must be physically located in Canada. Targeting minors is not allowed. Advertisers must comply with applicable regulations and industry best practices, including responsible gaming messaging, non-deceptive description of odds of winning, and prize amounts.

Advertisers promoting provincial lotteries must have authorization from the applicable government agency.

In addition to the Microsoft Bing Ads Agreement, advertisers that promote content related to online gambling and/or lotteries in Canada must represent, covenant and warrant to Microsoft that they are in compliance with all applicable laws and policies including all registration requirements and will provide Microsoft with evidence of compliance upon request.

Denmark

Gambling operators must be state licensed.

France

• Encourage gambling addiction.
• Raise expectations of a better lifestyle or other improvements.
• Promote financial loans services.
• Target an underage audience, redirect to sites dedicated to a young audience, or promote youth related sponsoring events.

Gambling operators must have a license to operate in market and a permission for advertising according to the German Advertising Directive (Werberichtlinie). Additionally, advertising for all types of permitted gambling offerings (limited to lotteries, sports and horse betting, as well as its brokering) must each comply with the German Advertising Directive (Werberichtlinie), as well as any other applicable legal requirements.

In addition to the Microsoft Bing Ads Agreement, advertisers must guarantee, represent, covenant and warrant to Microsoft that the advertising is in compliance with the necessary advertising permission according to the German Advertising Directive. Advertisers must provide Microsoft with their advertising permission
upon request.

Italy

Gambling, sports betting, bingo and lottery sites must be authorized by the AAMS/AASA, and their license number must be prominently displayed on the landing page.

Mexico

Online gambling advertisers must be individually approved by Bing Ads.

Advertisers must comply with applicable regulations and industry best practices, including possessing the authorization from the Department of the Interior. The license number must be displayed on the web site.

In addition to the Microsoft Bing Ads Agreement, advertisers that promote content related to online gambling must represent, covenant and warrant to Microsoft that they are in compliance with all applicable laws and policies including all registration requirements and will provide Microsoft with evidence of compliance
upon request.

Netherlands

Approved lotteries must provide a license issued by either the Dutch Authority on Games of Chance (Kansspelautoriteit) or by a local municipality, whichever applies.

Bing Ads allows the promotion of online gambling conducted remotely through a communication device (e.g., using online gambling sites on a computer or cell phone) in the form of sales promotion schemes, approved lottery games and other forms of gambling conducted in New Zealand, which are promoted by the New Zealand Lotteries Commission or authorized under the Gambling Act 2003 or the Racing Act 2003.

Advertisers must be individually approved by Bing Ads. Certain geographic restrictions on where advertisements can be distributed may apply.

Norway

State licensed through the Norwegian Gaming and Foundation Authority.

Online gambling advertisers must be in possession of a license issued by the National Excise Licence Office.

Spain

Switzerland

United Kingdom

The gambling operator must be licensed or otherwise authorized by the U.K. Gambling Commission, and be in compliance with any applicable legal requirements. Proof of license must be displayed on the website, preferably on the landing page, and be otherwise verifiable on the U.K. Gambling Commission website.

Microsoft allows advertising for online lottery games and paid fantasy sports. Advertisers must
be individually approved.

• Advertisers of online lottery games must be an appropriate U.S. State lottery commission, agency or authority, or its licensee contractually authorized and currently in good standing, to operate online lottery games on behalf of the State.

  • Advertisers, their agents and service providers must comply with all applicable laws, rules and regulations of the licensing State(s).

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