Selling online advertising is a key way of making money with a media website. When you're selling online advertisements, make sure to point out how they offer all the key benefits of other forms of media to get a potential client to sign the deal.
Online Advertisements Can Be the Fastest and Cheapest Way to Reach Customers
Sell the client on the fact that online advertisements can be created, posted and revised quickly and at low cost. You can launch a simple banner ad campaign using a variety of sizes before a newspaper advertising designer can get a spec ad to the client for approval. Radio advertisements or TV commercials can take even longer to release.
That time can cost a client money if his merchandise isn't moving. Use that fact to sell a business owner who may be used to older forms of media on why online advertising is the best solution. He could lock in advertising space on your site, then alter his campaign throughout the year by simply changing the banners that would send people to his site.
A clothing store could make small changes to indicate spring, summer, fall and winter fashions just by having you change the background of the banners. The timing and styling could be written into the sales contract, which gives you the benefit of knowing you've sold the client for an entire year and not just a weekend event.
Online Advertisements Offer Flexibility
If that potential client considers other forms of media to be a safer and more trusted way to advertise, counter that thinking by reminding him that print and on-air media don't give him all the advantages of advertising with one ad buy.
Print ads let him include as much content as he wants, plus add coupons, while radio or tv advertising allows the addition of audio and video to present to customers. Online advertising does it all.
This flexibility can create a challenge for you. Consider the various ways a client pays for online advertisements. Steer him away from only paying for banner click-throughs that result in a purchase, or click-through rates, period. You will benefit the most by charging a client based on