Internet Advertising Costs : Web promotion

LinkedIn Advertising: tips, costs, and how does it work

If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost effective method for you to consider.

You can reach well defined, highly specific groups of users on LinkedIn, whether Sage accounts users, individuals interested in health and safety, or financial directors in the UK. If you are able to define your favourite kind of customer, then you may be able to reach them by advertising on LinkedIn.

How does LinkedIn Advertising Work?

It is quite straight forward, really.

First, you create your ad. Or better yet, you create up to 15 versions of your ads that LinkedIn will test, and you can learn which ads perform best.

Next, you identify the LinkedIn users you want to target. Targeting options include

Industry sector
Job function
Company size
Geography
Gender
Age

And finally, you set your budgets. You can advertise either on a price per click model, or on a cost per impression, which means how many times your ad displays, irrespective of clicks. You can set a daily budget, as well as the maximum amount you want to pay for each ad. There is a small fee to activate your account, and then you can start or stop your advertising at will.

Although this blog post is about LinkedIn Text Ads, it is also important to know that Sponsored Updates are also available. These are a different type of ad that allow companies to pay to promote their content to certain audiences on LinkedIn.