Importance of Internet Advertising

Importance of Internet Marketing

Internet marketing or online marketing refers to advertising and marketing efforts that use websites and emails to drive the direct sales via electronic commerce. Internet marketing and online advertising is typically used together with the traditional types of advertising such as Radios televisions, newspapers and magazines.

There is no stopping the internet and so is the internet marketing because the internet has become part of many people’s lives and many are foregoing the traditional media for the internet. Internet or online marketing as a way of advertising is very important to ones business. Let’s look at the importance of internet marketing.

Importance of Internet Marketing

Below are some of the reasons why it is absolutely important for any business to invest in online marketing for their brands.

Internet marketing is Cost effective

Internet marketing is one of the most cost effective ways of advertising because marketing products on the internet is less expensive as compared to marketing them on a physical outlet. This is because the costs used on starting a website and the use of marketing articles or social media in establishing an online presence is minimal and you don’t have to incur cost of property rental and maintenance because you will not have to purchase stocks for display in a store.


Internet marketing will enable you to be open for business around the clock without worrying about the opening and closing hours of your store. It’s also convenient for your customers because they can browse your online store at any time and place their orders at their own convenient time.

the benefits of online marketing in kenya

Increase website traffic

The use of articles or social media as a marketing strategy will help increase traffic to a business website. The more people visiting the site the more likely hood to closing more sells and generating more interests in the products.


Internet marketing overcomes barriers of distance because you can sell goods in any parts of the country without setting up a local outlet thus widening up your target market. However if you want to sell internationally you will have to use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Improves customer seller relationship

The internet provides a better platform to build relationships with customers thus increasing customer retention level for example when a customer has purchased a product you can begin the relationship by sending a follow up e-mail to confirm the transaction and then thank the customer. You can also invite the customer to give product reviews on your website and this will help build a sense of community.


Internet marketing as a way of marketing will help a business personalize offers to customers by building a profile of their purchasing history and preferences. You can do this by tracking the web pages and product information that prospects visit and make targeted offers that reflect their interests.

Increases sales

Internet marketing will increase your sells because it provides the consumers with the opportunity to purchase the products online rather than physically going to a place or sending an order form by mail. This will increase the rate of impulse purchasing power resulting in an increase of revenue for businesses and an excellent return on their investments.

Always available to consumers

While work schedules and certain lifestyles could have an impact on consumer’s abilities to physically go shopping during normal working hours using internet marketing techniques businesses can give their consumers a 24 hour outlet for finding the products they want.

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