You can use the Internet to advertise your business for free.
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Advertising your business can be a significant part of your overall budget but it does not have to be. You have many ways to get the word out about your company for free. Using the power of the Internet, you can reach customers in your local area and around the world.
Set Up Blog
Blogging, once the domain of freelance writers and social butterflies, is now a strong part of many companies' web presence. A blog is a great way to stay in touch with your current customers and reach out to new ones. Blogging platforms, such as Blogger and Wordpress, are free to use and easy to set up. When customers subscribe to your blog, you can send them instant information about specials, promotions or other important news.
Set Up Facebook Group Or Page
Facebook is also becoming more popular as a business tool to increase companies' exposure and platform. Businesses can set up Facebook groups or pages for free. These can be another potential discovery point for new customers and you give group members or page fans exclusive offers and other reasons to keep in touch with your company regularly.
Related Reading: How to Advertise to Promote a Product on the Internet for Free
Send Email Newsletter
Communicating with customers through email saves substantial money over mailing hard copy newsletters. You can also ask customers to pass on your electronic newsletter to other friends and acquaintances who might be interested in your products or services. This is a very cost-effective method of advertising to new and existing customers.
Use Free Online Classified Ads
Many cities have local online classified ad websites. Also, some national sites have local segments. You can advertise your business for free on these sites. This is a great way to test which ads generate a response and which do not.