Advertising on Google AdWords

You’ll also need to opt in to advertise with our search partners (the default setting) in your campaign network settings. For ads to appear on Maps, they’ll need a high Quality Score, be very relevant to the Maps user’s search, and be targeted to the geographic area of the search. Learn more about location targeting.

Pricing

For ads on Maps, you’ll be charged a standard cost-per-click (CPC) for these types of clicks:

• Headline clicks
• Sitelinks clicks
• Get location detail clicks
• Get direction clicks
• Mobile clicks-to-call clicks

Example “Get location details” data in AdWords report

AdWords records “get location details” clicks when people click to expand ads with location extensions (in the desktop version of Maps), or if they swipe upward or tap on the Maps ad in Google Maps for Mobile.

You’ll be charged a maximum of two clicks per impression. If someone clicks on your on-map ad, for example (a “get location details” click), then clicks on the directions button (a “get direction” click), then clicks on your ad headline (a “headline” click), you won’t be charged for the “headline” click.

To review performance of these click types, select Segment > Click Type under the Campaigns, Ad groups, , or Keywords tabs.

Free clicks

• Save Location clicks
• Share Location clicks
• Navigation (using navigation after the directions button is clicked)

Looking at the free clicks on your Maps ads can give you insight into how customers interact with you. To view your free clicks, go to the Dimensions tab in AdWords and select View > Free clicks.