Thanks to the advent of social media, businesses are flocking to the internet for free advertising through brand building and viral content syndication. While these are great ways to get free advertising online for business, social media is only one part of the total equation. Many people see social media campaigns as compartmentalized and separate from all other online efforts when in reality they should be seen as a piece of the overall whole online approach. In this article I am going to discuss what ingredients you should have for a successful holistic free business advertising campaign. Are you ready?
Free Business Advertising Online Has To Bring People Back to Your Website
Your website should be the core of your online business. This is also true regardless of whether or not you are a local business, brick and mortar multinational business or a online retailer. While social media can be monetized, that monetization should always lead back to your website.
Your website is base on which everything else should be balanced. If you are using social media to promote an affiliate program then make sure your link on social media brings people back to a landing page on your website. If you are a local dentist make sure that all your links on your FB business page lead them back to your website for more information on your hours. Think of everything you do as a gateway back to your website. By doing this you are creating SEO power. Every link that brings people back to your website is building your websites rank. When someone shares one of your businesses Facebook pictures there should be a link included on the post that brings them back to your website.
David Pierpont
Gary
Brady Banks