You’re slaved over your post –, adding depth, designing the post to be eye catching and more – you select the perfect time for your post to go live and hit ‘publish’!
It’s over – another post ‘released’ into the wild – there’s nothing more you can do except sit back, see how people like it and start on your next post…. or is there?
Instead of seeing the moment of publishing a post as the end point in the posting cycle of a post – I see it as the birthing moment of a post. The work has only just begun and what you do in the minutes and hours after it goes live can exponentially increase the effectiveness of the post!
Original Image by Elephi Pelephi
Today I want to talk about promoting your blog posts.
A lot is written about promoting and marketing blogs (as a whole) but I’ve found looking at ‘promotion’ on a more micro level (at a post by post level) can be a highly effective strategy.
Having hit publish on your post – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
Let me describe a few post promotion activities that I engage in.
note: I don’t use all of these techniques on every post but instead see them as a variety of tools that sit in my blog promotion toolbox and pull out different ones on different posts depending how suitable they are.
1. Pitching Other Bloggers
One of the most effective ways of getting the word out about a new post is to let other bloggers know about it. There isn’t much more powerful a way to find new readers than another blogger recommending something you’ve written to people who trust them.
Getting other bloggers to link to your posts is not always easy though – particularly in the early days of a blog or if you don’t have some sort of profile or pre-existing relationship with the bloggers that you’re pitching. However it isn’t impossible. Here are a few tips on how to pitch your posts to other blogs:
- Relevancy is key – don’t pitch stories to other bloggers that have little or no relevance to their blog. You’ll just be wasting their time and yours.
- Only pitch your best posts – you will have a much higher success rate at getting a link if you only do it with your best stuff. I would only ever do this with around 1-2% of my posts.
- Give them an angle – don’t just shoot the link over – tell the blogger what the story is about and why it might be relevant to their blog. Save them a little work by showing how the post might be interesting to their readers.
- Keep it brief – if the blogger wants lots of details about your post they’ll click the link. Be to the point, communicate what you need to say and then let the blogger get on with their day.
- Be polite – don’t assume you’ll get the link or insist that they link to you – make the suggestion and let the blogger decide if it’s relevant for them.
- Be personal – use their name, their blog’s name and show you are not just spamming thousands of blogs with your email.
2. Social Messaging
An increasingly large source of traffic for my own blogs over the last year has been Twitter and other social messaging sites (like Friendfeed and Plurk). I use a mixture of automated tools and personalized tools to drive this traffic. On twitter I use TwitterFeed to tweet items from my blog’s RSS feed.
I find that this works best if your blogs feed is not the only thing that you’re putting up on Twitter. Add your own personal tweets, link to other people’s content, ask readers questions etc – the more you mix it up the more effective your own automated tweets will be accepted and clicked upon by your followers.