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Learn how to be more strategic with the world's biggest professional social network

LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses.

Professional freelancers, digital creatives, recently established companies and even performing artists can use LinkedIn to promote their services to a different audience than is available on other social networks. The key is to take a smart strategy in approaching it. Here are 10 great tips to help you get more traction on LinkedIn:

1. Create a Company Page:

Unlike personal profiles, LinkedIn company pages are set up to better represent a brand or organization. Even if you run a small operation, using a company page and connecting it with your own profile is a good move. It allows you to post updates and add information that comes across much better from a brand name than from an individual. Check out the Wix company page for inspiration or, if you’re ready, you can start your own company page right here.

2. Highlight Your Business on Your Own Profile:

Personal profiles are still a powerful tool on LinkedIn. They give you the opportunity to present yourself as the individual behind the brand and build a professional reputation. Make sure your profile details the activities of your business and links to all the important pages: your business website, professional Twitter account and so forth.

3. Update Frequently:

Through your company page, you can post news and update your professional community on the recent developments of your company. It’s important to use this option frequently and strategically. Relevant updates that you should consider include recently completed projects, new cooperation’s, news coverage, creative tips, new features or products and anything that shows your business as an active and serious operation.