Text ads, the simplest version of the online ads AdWords offers, have three parts: a headline, a display URL, and two description lines.
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Headline
Display URL Description |
Headline
People are most likely to notice your headline text. Consider including keywords, which help determine when and where your ad can appear. In the example ad above, the keyword "advertise" should get the attention of people who are looking for ways to advertise online.
Display URL
The display URL, usually in green, shows your website address. It gives people an idea of where they'll go when they click your ad. You can send people to a more specific part of your website using a longer landing page URL, which AdWords doesn't display.
Description
Use the description to highlight details about your product or service. On mobile, where space is tight, AdWords sometimes shortens or removes description line 2. Learn more about how text ads appear on mobile devices.
Keep in mind that text ads on the Google Display Network might look different.
Length limits
| Max length
(most languages) |
Max length
(double-width* languages) |
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| Headline: | 25 characters | 12 characters |
| Display URL: | 35 characters | 17 characters |
| Description line 1: | ||
| Description line 2**: |
*Double-width languages include languages (like Chinese, Japanese, and Korean) with double-width characters.
Longer text ads
You can make longer text ads if you're targeting people in Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russian Federation, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine, or Uzbekistan. Learn more about longer text ads.
rather than searching on Google.
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