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9 Insanely Simple Ways to Optimize Your PPC Landing Page

Meme-SpidermanEvery time you Google something, you’re likely to see an ad matching your query. It seduces you with an irresistible promise. When you click on it and land on a totally irrelevant page, well, this is how you feel like. Don’t you?

StartupBros — You don't need a job…What marketers forget while creating these ads is that visitors click on ads only when they’re on a hunt.

And you don’t, just don’t mess with the hunter.

When a visitor clicks on a Pay Per Click (PPC) ad, they’re taken to a landing page — a web page whose sole purpose of existence is to entice people to take an action. If done well, it could be the most effective marketing weapon in your arsenal.countdown Therefore, the landing page should be well optimized to ensure that your PPC marketing campaign doesn’t get lost in the sea of ads. Take the case of SAP which saw a 32.5% increase in lead generation by optimizing its B2B landing pages.

In his bestseller, ‘You Should Test That’, Chris Goward compares the result of paid-search optimization and landing page optimization by a company. The table given below shows that A/B testing landing page could increase conversion rate by 10%.

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