What kind of business? A local salon would market differently than say a Fortune 500 company.
For me, content is king. Also using googles authorship program( the picture you see that when searching on google) will show searchers you're an expert in this area. Googles new updates point to a content quality over quantity. So those useless guest posts you bought on fiverr- toss them. Please stay away from the crazy 30, 000 backlink Ponzi scheme as well.
Great content, some SEO work, posting to relevant social media sites help. Answering questions here, yahoo questions, , medium, and other RELEVANT channels where users go to for their source of information.
People like to feel like they're in the know so sharing some good secrets will get people to READ & SHARE your content. YouTube videos also help since visual content has a higher viewing rate. Infographics and maybe even craigslist depending what your business is. However since I answered instead of asking you to edit your title to refine business, I'll end my answer here. Hope it helps
Tarek
louise
Abhijit Iyer-Mitra