Online Display advertising Definition


Online Display Advertising

Definition of Online Display Advertising

Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

A new world with an increasingly connected consumer

According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter.

This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.

How do advertisers know who to target?

Reach, Engagements, ConversionIn order to uniquely identify anonymous users, online advertisers today tend to make use of cookies, which are unique identifiers of specific computers, to decide which ADs to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ADs from the site the user visited.

As advertisers collect data across multiple external websites about a user’s online activity, they can then combine this information to create a picture of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ADs related to the content of the web page where the ADs appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser’s return on investment, or ROI, over untargeted ads.

Cisco Cisco DMP-4310G-53-K9 Digital Media Player 4310G - Digital multimedia receiver - 32 GB
CE (Cisco)
  • digital signage 4310G plays back media, advertising, and video
  • connects to virtually any video display
  • media can be stored on the device, or streamed to it online
  • can be easily remotely managed
  • excellent for in-conference videos, meetings, advertising, and on and on
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