The client turned to APT's Test & Learn software to help them measure the in-branch impact of online ads. Test & Learn analysis showed that, on average, the online ads improved branch new account acquisition by 3%. However, automated de-averaging determined that the increase was greatest in markets with greater brand presence in the previous year, with a higher median income, and where there were more college graduates.
The Results
A targeted rollout of the program to the top 20 markets drove $10MM in incremental annual profits.
The Company
A top US bank
The Challenge
The company was interested in using digital media to drive new customer acquisition but they were unsure if their investments would generate high ROI. The bank had tested online ads in some markets, but due to weekly volatility, impact of local market conditions, and other external factors, the client had a difficult time isolating the cause-and-effect relationship between online ads and new account generation in the branch.
The Solution
The client turned to APT's Test & Learn software to help them measure the in-branch impact of online ads. APT software used patented algorithms to construct a custom, well-matched control group from markets where online search and display ads were not being shown. Test & Learn analysis showed that, on average, the online ads improved branch new account acquisition by 3%. However, automated de-averaging determined that the increase was greatest in markets with greater brand presence in the previous year, areas with a higher median income, and where there were more college graduates.
Based on these identified drivers of performance, APT software built a predictive model, which targeted markets scientifically proven to respond positively to the test.
A targeted rollout of the program to the top 20 markets drove $10MM in incremental annual profits.
| Read full article as PDF
what does rod mean what does gis mean How old do puppies have to be to teach them tricks Card tricks where spectator does the trick what are fleece How to make weakness potion How to remove dialogue alignment restrictions bag of tricks what does touche mean How to clear cookies on ipad? How to uninstall apps on iphone? What skateboard tricks do you do on a funbox If someone goes alone and gets all five tricks how many points is it in euchre How to get rid of lice with vinegar what does it mean when a cross is upside down what does status post mean How to learn switch tricks How to reattach a zipper How to plant lavender what does 🥵 mean what does edify mean How to make a line graph in excel Wow addon tell me when tricks what does non excepted interstate mean Why does my aloe vera have brown tips What are the tricks to raised bed vegetable garden what does rtt mean What is competitive intelligence tips and best practices. How to make a pimple go away New how to train your dragon what does love mean in a relationship How many hat tricks has ozil scored How to be a heartbreaker How to get rid of nic sick? How to make a heart out of a dollar? Tiger woods pga tour 13 how to aim putting tips Her tips for how to pratice How to check for concussion? How to play codenames? How to make a book in minecraft? How to find protons what does sm mean what does slatt mean How to reduce swelling in feet? what does tu mean in spanish How to remove fasmask tips What do you make beef tips with What is a good service for receiving tips for aretists what does wyatt mean what does hydroplane mean what does hit a lick mean what does taciturn mean what does l7 weenie mean How to become a landlord How much is a ticket to disney world? what team does todd gurley play for How to make sweetened condensed milk what are dead zones what does subscribe mean on snapchat How to do a resume what does sugar alcohol mean How to do simple card tricks revealed How to change airpods pro ear tips what does lx mean on a car what does bid mean in medical terms what does jiraiya's headband say Which of the following tips is most likely to lead to effective intercultural communication? what does rear mean Hydro thunder hurricane how to race tips How to do tricks in xbox 360 sonic and all stars racing transformed what time does halo infinite campaign unlock what does the name gabriella mean what does landscape mean what does lls mean Tips on how to get a girl to like you How to sight in a rifle? How to find people? what do gs mean Heart how to draw a rose How to start losing weight? How to get rid of fleas in the house what does cling mean How to hide number of likes on instagram what are consumer finance accounts Sims freplay how to complete horse tricks hobby Vape tricks how to easily blow o's How to forget wifi network on mac? what does nosferatu mean what does hasta la vista mean How many magic card tricks are there What do rounds with green tips mean what does i invoke the 5th mean what does mi gente mean How to not get sick How to eat healthier what does it mean when your butt hurts what does associate mean what are bioreactors what does chorus mean How to commit to flip tricks How to get fast metabolism? How real are michael carbonaro's tricks How to test for arthritis in hands Tips on how to write a diary Why does my plant have dry tips what does olfactory mean what do pfp mean what does the number 44 mean How do you make beef tips How to make and sell nft? what does sheathing mean How to remove sim card from iphone what does the name morgan mean How to calculate nominal gdp How to share a post on instagram story How to cite an interview mla? what does concur mean Who said an old dog don't do new tricks How long to get pcr test results?