Create Video advertising online

How to Easily and Inexpensively Create Eye-Popping Video Ads

Online video advertising is growing at a faster rate than any other type of interactive marketing. And that’s because video advertising works, generating twice the clickthrough rate of banner ads, according to eMarketer. That level of effectiveness is why spending on online video advertising will surge from under $1B in 2007 to over $5B in 2011.

Though high-profile, slickly produced videos ads from the world’s largest brands are getting most of the attention, millions of smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. In fact, local video advertising is so effective that local advertisers plan to spend 35% of their annual ad budgets on online video by 2012, according to Borrell Associates.

But how can smaller companies create the most effective video ads on a budget? There are a host of do-it-yourself Web services cropping up that allow advertisers to create and place simple video ads inexpensively. But just because these services claim to make video ad creation easy doesn’t mean creating a successful ad takes no thought. By following a few simple strategies, though, you can create an eye-popping video ad that generates clicks – and hopefully sales.

Define your goals. What is the purpose of this communication? To build your brand? Get people into your store or restaurant? Define your objective and then revisit it after your ad is done to see if the video achieves your goal.

Less is more. Simple, concise ads work best online for two reasons: viewers don’t want to read large volumes of text on their computer screen; and the online environment in which your ad will appear will already have a lot going on visually - to stand out, your ad needs to do the opposite. But don’t forget to use text to state your company name clearly!

Get to the point. Research shows that people decide if they want to read more about a topic on a website in 8 seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, resonate strongly (and for lesser known brands, this is even more important). Imagine you’re in an elevator with a prospective customer and you only have the time it takes to go up two floors to tell them about your product. Be clear and concise.

Text tactics. If you have a lot of text, you may need to vary the size of the type to allow it to fit into the ad space. If so, we recommend no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts. (And do we even need to tell you how irritated people get when you over-use capital letters?)

Vital visuals. The visuals in a video ad should not only be eye catching, they should communicate a relevant message. Remember, clean, simple graphics are more likely to catch the eye of the viewer – an important first step toward clickthrough and purchase.

Know your audience. Online offers the ability to measure and define an audience through targeting and Web analytics technologies. Work with an online ad service that offers targeting to place your ad. The more specific you can be in your ad for each predetermined audience, the greater the chance it will resonate with the prospect – greatly increasing the odds they will respond. Also, make sure to offer viewers a call-to-action at the end of the ad (“Click here to learn more” or “stop by our store”).

Reach the most people. Once you’ve created your video ad, you now have to place it on the sites with the highest quality audiences. There are a few options here. One option is to use an all-in-one ad creation and placement service, which will enable you to create or customize your video ad with text, music etc. and place your finished ad on their video ad network. Alternatively, you can contact a standalone video ad network to place your ad; rates will vary depending on the size, quality and targeting of the audience you select. You can also work directly with Web publishers who sell video ad inventory, though that is the most complicated scenario, as you’ll have to research each individual site to find out about their reach, audience and rates.

Test and re-test. Video is such a flexible medium, it pays to experiment with different creative, formats and messages to find the combination that works the best. Set aside a portion of your budget to test different approaches so you can see how response rates fluctuate when you change the visuals, call-to-action, price points or add a promotional offer.

Video advertising isn’t rocket science, but it’s a new medium few advertisers have yet to figure out completely. Have fun with your campaigns, test them to find out if they are working and make sure they get seen by the widest audience possible. If you do all of those things, you’re on your way to video advertising success.

airport waterfront inn airport wichita ks airport xray images airport xna airport x ray machine airport x ray airport xray while pregnant airport xjd airport x ray pregnant airport x ray scanner airport yyz airport yul airport yvr airport yellowstone airport yyc airport yyz code airport yuma airport ymca airport zip code airport zrh airport zion national park airport zurich airport ziplock bag airport zoom background airport zagreb airport zombie movie airport about bengaluru airport about us airport about sentence about airport authority of india about airport parking about airport management course about airport management about airport ground staff job airport after 9/11 airport after check in airport after covid-19 airport after lockdown airport after covid airport after corona airport after hair transplant airport after curfew airport security against terrorism complaint against airport staff complaint against airport security staff citizens against airport noise and pollution threat against airport rights against airport security accidents among airport ground personnel airport around me airport around los angeles airport around boston airport around here airport around orlando fl airport around naples florida airport around san diego airport around lax airport as wifi extender airport as a system airport as access point airport as bridge airport as a destination airport as router airport as a service airport as gateway airport workers at the top of the stairs airport on top of mountain what is the landing at the top of the stairs called how much landing do you need at the top of stairs airport at night airport at big island hawaii airport at jfk airport at washington dc airport at myrtle beach airport at cabo san lucas airport at orlando airport airport at kabul airport before 9/11 airport before flight airport before international flight airport before 9 11 airport before domestic flight airport before dfw airport before jfk airport before airport behind the scenes airport behind uhud mountain knuffingen airport behind the scenes airport baggage behind the scenes airport 77 behind the scenes changi airport behind the scenes airport extreme behind another router airport 1970 behind the scenes airport walkway tunnels beneath the water airport beside beach airport beside liverpool airport beside nottingham airport beside hull airport beside wrexham airport beside bournemouth airport beside blackpool airport beside sleaford airport between yellowstone and glacier airport between mountains airport between france and switzerland airport between california and hawaii atlanta airport between terminals airport distance between denver airport between terminals airport landing between buildings airport & beyond llc brookfield wi airport & beyond tucson airport beyond bread airport and beyond brookfield airport but but airport arrivals airport built but never used airport connected but no internet airport green but no internet airport flashing yellow but working hotel by airport airport by disneyland airport by destin florida airport by disney world airport by grand canyon airport by me airport by glacier national park airport by naples florida airport by lake tahoe airport conrac airport during covid airport during hurricane airport during government shutdown airport during pandemic airport during lockdown airport during covid reddit airport during corona airport during curfew even airport miami pete international airport even happier lyrics airport offices even airport for disneyland airport for sale airport for tulum mexico airport for glacier national park airport for yellowstone airport for cabo san lucas airport for grand canyon airport for scottsdale az airport from my location airport from above airport from home alone airport from inside airport from my place airport from south goa airport from metro how to reach airport from my location best airport for yellowstone and glacier where to stop between yellowstone and glacier how to get from yellowstone to glacier national park how to planning a trip to yellowstone and glacier national park k in front of airport code hotel in front of airport beachfront airport in front of the airport horse in front of denver airport resident services in front of airport statue in front of denver airport acnh bridge in front of airport airport in new jersey airport in north carolina airport inside images airport inside dfw airport inside jfk airport inside orlando airport airport inside atlanta airport airport inside background airport inside photos airport inside view airport fly into yellowstone
Related video
YouTube Marketing Video | Online Advertising Video
YouTube Marketing Video | Online Advertising Video
How to Create Advertising Online
How to Create Advertising Online
Related Posts