Online Local Advertising
Online local advertising can provide tremendous benefits for small businesses looking to advertise online. Optimizing your web site for online local advertising is a great way to get the attention of new potential customers and drive quality traffic to your business’ site.
WordStream offers numerous local online advertising solutions. Our innovative WordStream Advisor Software helps you organize online local advertisement campaigns and lets you create highly optimized and effective accounts that can lower your costs and save you money.
In addition to our management software, WordStream offers service packages that enable Google-certified AdWords experts to help you reach your online local advertising goals. Let us make local online advertising a breeze!
Online local advertising for agencies can be difficult; marketing local online advertising to clients isn’t always easy. That’s why we’ve put together a guide for creating PPC campaigns tailored for local searches, complete with evidence of improved results. Read our guide covering Online Local Advertising with PPC.
Online Local Video Advertising
In addition to creating PPC campaigns optimized for local search, local online video advertising is another method for narrowing in on local searches. You can read through our guide on Creating and Optimizing Video Content for SEO in order to learn about online video advertising to local businesses.
While the guide doesn’t specifically discuss the local aspect, reading the guide will give you a better understanding of how to optimize your video content, which you can then build upon by adding local search terms as keywords for your videos.
Online Local Advertising Tips
Claim your spot on Google Places – Get setup with Google Places and fill out all your local online business information. Include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation).
Create “About Us” and “Contact Us” pages to target local terms— Add your local business hours, directions, and contact info. This content serves to reinforce your location with search engines.
Get your business rated – Good reviews can bring huge boosts to your business. Encourage reviews by asking for feedback through your Facebook and Twitter accounts.
Focus on social media— Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to regularly update your Facebook and Google+ accounts.
Get your business listed in directories— Get your business listed in a number of online local directories, providing reputable links that can improve your local online search ranking.
Get citations in directories such as:
Also get your business listed in local directories like your Better Business Bureau and local Chamber of Commerce.