Internet Advertising for Dummies

Local Online Advertising For Dummies

To be successful at local online advertising, you have to understand how it works, and for that, you need to understand online advertising jargon. The following list defines some of the more commonly used terms for local online advertising:

Bounce rate: The percentage of visitors to your Web site who exit your site after viewing only a single page.

Call to action: A statement in an advertisement or Web page that instructs the reader to take some kind of action.

Click-through rate (CTR): The percentage of paid search or banner ad impressions that are ultimately clicked.

Content network: The large network of sites associated with the Google AdWords platform where advertisers can advertise based on contextual relevance as opposed to an actual search query that's made.

Conversion rate: The percentage of people within a group that take a desired action in regards to your advertising.

Cost-per-acquisition (CPA): The total advertising expenditure necessary to acquire a new customer.

Cost-per-click (CPC): The amount charged to an advertiser for a single click. These types of charges are usually most common with paid search advertising on search engines and with some types of banner advertising.

Cost-per-lead (CPL): The total advertising expenditure necessary to acquire a new customer lead.

Google AdWords: The platform through which businesses can advertise in Google’s sponsored search results as well as Google’s Search and Content Networks.

Impression: Represents one display of an ad on a Web site.

Internet Yellow Pages (IYP): Any of several Internet properties that contain business listings across multiple industries organized by geography and industry.

Landing page: The Web page that someone is directed to after clicking a corresponding ad.

Lead: A prospective customer.

Lead aggregator: A business that generates leads for various industries and then sells those leads to one or more businesses in those industries.

Local listings: A special section on search engine result pages reserved for local businesses that match a particular search criteria. These listings are often accompanied by a map.

Organic listings: The area of the search engine results page below and to the left of paid search listings; the results are generated automatically by the search engines based on their determination of a Web page’s relevance to the search query.

Paid search listings: The area of the search engine results page above and to the right of the organic listings. These listings are paid advertisements that are usually charged on a pay-per-click basis.

Pay-per-click (PPC): An advertising model that charges advertisers when their specific ads are clicked. This model is used for a variety of online advertising channels, most notably paid search.

Large Table Mat Forest Life shows on the TV screen Can be used in advertising products of IMAGE 18998611 by MSD Customized Large Tablemat Stain Resistance Collector Kit Kitchen Table Top Desk Drink
Home (MS Depot)
  • MADE IN USA. Designed, Printed and Shipped out of our California Facility. Item is sold under our Private Brand MSD ONLY. 100% Satisfaction GUARANTEED, be aware...
  • State of Art printing technology, 8-Color offset lithography printing to ensure the HIGH RESOLUTION, LONG LASTING and exceptional image Quality. While most of the...
  • COPYRIGHTED material. Non-exclusive display rights granted to MSD . Thousands of Royalty Free Stock Images available and UPDATED DAILY. Search and visit our Amazon...
  • Our products are HANDMADE and Custom Printed upon Order. Due to HANDMADE processing may take 1-2 business days. Please Visit us for more Cell phones, Tablet cases...
  • High quality cloth weave surface bonded to a special NON-SLIP natural Eco-Friendly rubber base to enhance precise tracking, effortless control, steady surface support...
Related video
Facebook Advertising for Financial Professionals - Episode 28
Facebook Advertising for Financial Professionals - Episode 28
youtube marketing for dummies?-youtube marketing
youtube marketing for dummies?-youtube marketing
Goliton Goliton® Portable and Compact¡ªIdeal 150Mbps wifi advertising device USB AP
Personal Computer (Goliton)
  • Interface: 1xHDMI A female, HDMI1.3,USB interface 1XMicro USB (power supply and connecting cable internet access adapter connected with the U disk);
  • Video output format: Full HD 1920 x 10801280 x 720, 800 x 480
  • Decoding video formats: H.264, VP8, RV, WMV, AVS, H.263, 1080P decode MPEG4 video format, avi, VOB, MKV, TS, M2TS, WMV, RM, MP4, f4v, flv, mpg/mpeg, mov;
  • Audio formats: MP3, WMA, AAC, WAV, OGG, REAL, audio, ALAC and other audio formats, but also the perfect support for FLAC, APE high fidelity audio format;
  • Image formats: support JPEG, BMP, GIF, PNG, TIFF format, supports 8 * 8 resolution high-definition digital photos;
Website Marketing For Dummies.
Website Marketing For Dummies.
Yodle - Authors of Local Online Advertising for Dummies
Yodle - Authors of Local Online Advertising for Dummies
MSD Placemat Kitchen Table 15.8 x 12 x 0.2 inches Forest Life shows on the TV screen Can be used in advertising products of IMAGE 18998611 Stain Resistance Kit Kitchen Table Top Desk Collector
Home (MS Depot)
  • MADE IN USA. Each order comes with 1 x Placemat.
  • State of Art printing technology to ensure the HIGH RESOLUTION, LONG LASTING and exceptional image Quality.
  • Measuring at 15.8 x 12 x 0.2 inches
  • Our products are HANDMADE and Custom Printed upon Order. Due to HANDMADE processing may take 1-2 business days. Please Visit us for more Cell phones, Tablet cases...
  • Reinforced stiched edges prevent deformation.
Emsisoft Anti-Malware [1 Year]
Digital Software ()
  • Emsisoft Anti-Malware is the definition of digital protection. Experience cutting edge defence technology against the increasing growth and sophistication of cyber...
  • An ultrafast dual engine malware scanner increases the performance of your computer by finding and removing existing malicious software, while a powerful three-layered...
  • Receive personal assistance from our experts in emergency situations 24/7 at no charge.
CISCO SYSTEMS - ENTERPRISE Cisco DMP-4305G-5.1-K9: Digital Media Player Bundle
CE (CISCO SYSTEMS - ENTERPRISE)
  • IP-based digital media player that handles display and playback of audio/video content
  • Connects to virtually any display device with input capabilities
  • Can be managed remotely via the internet
  • Display digital signage, advertising, trade show presentations, etc.
  • Complete and ready for use, used with display device (TV/Monitor) not included.
Solo Ad Advertising for Dummies.
Solo Ad Advertising for Dummies.
Make A Money | Free Business Advertising Report For Dummies
Make A Money | Free Business Advertising Report For Dummies
Related Posts