The short answer is that there are many different digital advertising types available. Like a cornucopia, the types of digital ads are all different but, fit nicely together. In this post we’ll cover (at a high level) the main types. But, let’s start off with an assumption: when we are discussing digital advertising we are talking about paid advertising. That is, online advertising that you pay for in exchange for:
- brand/company exposure
- a click or, other action by a prospective customer.
These ads are most often shown on an online media publication, or search engine website.
Digital advertising can be divided into three broad categories:
- Display ads – so named because they display an image and/or text.
- Media ads – media ads are video and/or audio files served to a site visitor.
- – these digital ads are comprised of textual information.
Continue reading this post on the Why People Click blog.
About Rob Ainbinder
I have over 14 years of online marketing experience with deep expertise in strategy, SEO, Social Media Management, and Pay Per Click advertising for a wide range of brands and businesses. I have developed online marketing and strategy in a wide range of industries, including energy, gas, B2B and e-commerce. Clients have included Margaritaville (Cargo, Hospitality & Lifestyles divisions), CHI St. Luke’s Hospitals and HCA Hospitals, banks and small to mid-sized online retailers. My online strategies and digital tactics have resulted in measurable outcomes for clients, including increased traffic, improved sales and new business. I keep my finger on the pulse of the latest online trends and I am certified in Google Analytics.
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