Digital advertising Types

What are the Different Digital Advertising Types?

The short answer is that there are many different digital advertising types available. Like a cornucopia, the types of digital ads are all different but, fit nicely together. In this post we’ll cover (at a high level) the main types. But, let’s start off with an assumption: when we are discussing digital advertising we are talking about paid advertising. That is, online advertising that you pay for in exchange for:

  • brand/company exposure
  • a click or, other action by a prospective customer.

These ads are most often shown on an online media publication, or search engine website.

Digital advertising can be divided into three broad categories:

  • Display ads – so named because they display an image and/or text.
  • Media ads – media ads are video and/or audio files served to a site visitor.
  • – these digital ads are comprised of textual information.


Continue reading this post on the Why People Click blog.

About Rob Ainbinder

I have over 14 years of online marketing experience with deep expertise in strategy, SEO, Social Media Management, and Pay Per Click advertising for a wide range of brands and businesses. I have developed online marketing and strategy in a wide range of industries, including energy, gas, B2B and e-commerce. Clients have included Margaritaville (Cargo, Hospitality & Lifestyles divisions), CHI St. Luke’s Hospitals and HCA Hospitals, banks and small to mid-sized online retailers. My online strategies and digital tactics have resulted in measurable outcomes for clients, including increased traffic, improved sales and new business. I keep my finger on the pulse of the latest online trends and I am certified in Google Analytics.

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