Advertise My business

Why Should My Business Advertise on Instagram?

If you’re active on social media, you’re probably already advertising on Facebook, Twitter, LinkedIn, and maybe even Instagram.

In my previous blog about Instagram for businesses, I mentioned about Sponsored posts and how they were only available for large companies. Finally, this has changed! Three months ago, Instagram officially opened the ability to advertise on their platform to all businesses. Now, businesses of all different sizes can advertise on Instagram with your own custom budget.

However, just because it’s available, does it mean you should advertise on it? Of course! There are lots of great benefits and advantages to advertising on Instagram.

We love Visuals

According to Zabisco, our brain processes visuals 60, 000 times faster than text. In fact, 90% of the information transmitted to our brain are visual. As visual learners, we remember and digest visual information much faster and easier than text.

As a business owner or marketer, we want to capture our audiences’ attention right away. That’s why I personally prefer Instagram ads over Facebook ones. This is because drawn immediately to the visuals first on Instagram.

Facebook advertisements, on the other hand, have the text above their visual advertisement. Often times, the message may have lost my interest or isn’t able to capture my interest. This can ultimately affect the way I interact with the advertisement as a whole.

houtsuite-and-instagramEasy to Create in Facebook Power Editor

If you’re already running Facebook ads for your business page, then Power Editor and Ad Creation aren’t strange to you.

In order to create Instagram ads, you’ll need an Instagram account (of course!) and a Facebook page for your business. However, you won’t need a Business Manager account.

Creating Instagram ads is very similar to creating ads for Facebook. However, there only specific campaign objectives that support Instagram advertising. You can aim for page post engagement, brand awareness, clicks to website, website conversions, mobile app installs, mobile app engagement, and video views.

Use Existing Visuals

This is one of my most favorite features of Instagram advertising; its ability to use previous Facebook ad photos or videos as the Instagram advertisement. Although Instagram is restricted to square images, the new Facebook Carousel Ads make a great fitting for the Instagram dimensions.

If you’re already Facebook Carousel Ads for your business page, you can use the exact same ones for Instagram. This way, you wouldn’t need to create additional visuals to optimize in Instagram.

Low Cost per Click

When Instagram advertisements first became available, I immediately tested out the results with my company TechWyse Internet Marketing’s Instagram account. Surprisingly, I had great results from the advertisements. I ran two different Instagram against each other for a short period of time, but they both yielded a CPC under $0.50.

Then, I decided to try out Carousel ads in Instagram. The carousel ad had a higher CPC, but it still managed to be under $1.00. Although the results weren’t as great in the carousel ad, it was able to reach a wider amount of audience in Instagram.

In comparison to Facebook advertisements, Instagram advertising is definitely just as affordable. The ability to create them in Facebook Power Editor makes it easier for you to manage two separate social platforms in one. Being able to expand your paid advertising reach to Instagram is a great way to capture a larger audience.

Are you using Instagram advertising for your business? If so, share with me your results and experience.

Cherry Kwan is the Community Manager at TechWyse Internet Marketing. She has a passion for social media, content and digital marketing. She spends most of her time on the inter-webs, so feel free to connect with her on Twitter.

STnanhai SUPER DEALS Fashion design,Indoor/Outdoor advertise my business billboard,LED illuminated aluminum frame high brightness for Election Day promotion
Office Product (stnanhai)
  • Run your campaign Anytime, Anywhere
  • We are manufacturer!
  • Easily to change posters
  • Resonable price & Good quality
  • Day and evening advertising
Related video
How To Advertise My Business Online - Get Your Free
How To Advertise My Business Online - Get Your Free ...
How do I determine the type of advertising my business
How do I determine the type of advertising my business ...
stnanhai Stnanhai Tops 2014 fashion,Indoor/Outdoor advertise my business display,human walking battery powered with battery keep working 6-15 hours for choice
Office Product (stnanhai)
  • Outdoor LED mobile light box
  • Extra light weight design
  • Four side snapper open design frame
  • With wide carry belts
  • Trade show banners
Make It Happen Agency - How to Advertise My Business
Make It Happen Agency - How to Advertise My Business ...
My Advertising Pays business presentation!
My Advertising Pays business presentation!
How to Get Free Publicity for Your Offline and Online Business: Introduction, Section One, Getting Publicity for Your Offline Business, Tip 1, Tip 2, Tip ... Tip 4, Tip 5, Tip 6, Tip 7, Tip 8, Tip 9...
eBooks (Mohammed Hamdi)
Love My Lashes, Ask Me About Them Mascara Black T-Shirt White Lettering With Saying Large
Apparel ()
  • A slim feminine fit
  • Crew neck
  • Short sleeves
  • Superior combed
  • Ring-spun cotton
Viva Media My Horse Farm
Software (Viva Media)
  • Welcome to Trotterville! Your very own horse farm is just down the road. Take good care of your horses and build your business as you breed champions.
  • Outfit your riders, from head to toe, by choosing from an array of clothes, accessories and hairstyles! Spend your money wisely, make good decisions, and train your...
  • Ride for fun on the beach, in the woods, or to the town! Buy and breed horses! Make friends for life! Care for your horses and gain their trust! Build your stables...
  • Expand your farm. Advertise, hire help, train your horses, and go to tournaments. Choose for horses and riders. Customize your outfits, hair color, and more! Grow...
  • Spend your money wisely, make good decisions, and train your horses to become world-class champions. Do you have what it takes to become rich and famous? Gallop...
Related Posts